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About Whitecap SUP

Whitecap SUP News

Welcome! The 2018 season is here. We have some fantastic close-out board deals still availalbe from 2017. and 2016. For a list, details, or questions:

Call: 706-833-8463 or e-mail




Augusta, GA Region

Columbia, SC Region

Upcoming 2018 Events

Whitecap Sup On Facebook Facebook Page
YouTubeChannel You Tube Channel

About Whitecap Stand Up Paddle Boarding

Whitecap SUP is a divison of Whitecap Windsurfing, Inc., owned by Chuck Hardin since ‘99. It was all windsuring instruction and gear sales up to 2007 when Chuck sold his first SUP -- the beloved Mistral PACIFICO. SUP sales quickly overtook windsurfing and in 2010, Danny Johnson of St Simons Island/Brunswick, GA came on as a partner as we prepared for growth in the SUP explosion across the southeast. Both of us had long, successful careers in industrial equipment sales in our previous life. We had over 40 years of windsurfing and surfing experience between the two of us. And we did realize huge growth in the years that folllowed. As the 2013 year wound down, Danny decided he needed to go in another direction to develop his independent brand strategy and media marketing business.

Mission: I stay stoked – and on the road -- year round to deliver the best in stand up paddleboarding equipment, instruction, and inspiration. I believe recreation and play is critically important to have a balanced, meaningful, healthy lifestyle -- especially as we grow into mature adulthood. These surfing sports enriched my own life to an immeasurable degree. It is mymission at Whitecap to share that love of the water and ocean, the challenge of the ride, and the light-hearted joy of surfing culture with all who will give it a try.

Business model: All though Whitecap keeps active inventory of boards, paddles, and accessories, we have never maintained a retail brick and mortar shop. We prefer instead a more agile capability to deploy to various water venues around the region. Whitecap is quite well-known and highly respected in the windsurf and SUP retail industry. Whitecap SUP maintains 2 enclosed trailers so that we can be here, there, and everywhere... to get you “out there” and on a board.

Focus: Getting you the affordable “right stuff”. My overhead is extremely low. My inventory is carefully chosen for the characteristics of most water venues in this area of the country but I don’t stock deep enough to feel pressure to have to sell you what I got to get rid of. We have access to most all major brands and take care of you unique desires, well... uniquely.

Also, St Simons Island, GA remains an important location for Whitecap SUP activity. In 2016 I'll have trips there to include wave riding lessons, marsh exploration excursions and touring for groups and individuals. I teach all skill levels and will see to it that you have the right gear and that you are in a safe and enjoyable environment.


Augusta, GA 706-833-9463


Lake Murray/Columbia, SC 706-833-9463

  • Individual and Group Windsurfing Lessons
  • Individual and Group Flat water SUP Lessons
  • SUP Excursions
  • Equipment Rentals (appointment only)
  • Individual and Group Windsurfing Lessons
  • Individual and Group Flat water SUP Lessons
  • SUP Excursions
  • Equipment Rentals (appointment only)




Below are the charities Whitecap SUP proudy supports

Surf Riders   Savannah River Keepers      
Surf Rider Foundation   Savannah River Keeper