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Whitecap SUP is a new LLC owned and operated by Chuck Hardin Of Evans, GA (near Augusta, GA), Danny Johnson of St. Simons, GA (Golden Isles). It’s a sister company to Whitecap Windsurfing, Inc., founded in ’96 and owned by Chuck since ‘99. Both of us have had long, successful careers in industrial equipment sales in our previous life. We have over 40 years of windsurfing and surfing experience between the two of us. We’re married, got families, mortgages and all that stuff, too. But, mainly, we’re just big kids with a lot of really fun toys…and we know how to use them real good.
Mission: We stay stoked – and on the road -- year round to deliver the best in stand up paddleboarding equipment, instruction, and inspiration. We believe recreation and play is critically important to have a balanced, meaningful, healthy lifestyle -- especially as we grow into mature adulthood. These surfing sports enriched our own lives to an immeasurable degree. It is our mission at Whitecap to share that love of the water and ocean, the challenge of the ride, and the light-hearted joy of surfing culture with all who will give it a try.
Business model: All though Whitecap keeps active inventory of boards, paddles, and accessories, we have never maintained a retail brick and mortar shop. We prefer instead a more agile capability to deploy to various water venues around the region. Whitecap is quite well-known and highly respected in the windsurf and SUP retail industry. Whitecap SUP maintains trailers, based strategically in an arc across the classic southeast to the coastal low country of the Georgia Golden Isles – at St Simons Island, GA., Evans, GA., on the GA/SC border, and now in Columbia, SC. We’ll be here, there, and everywhere to get you “out there” and on a board.
Focus: Getting you the affordable “right stuff”. Our overhead is extremely low. Our inventory is carefully chosen for the characteristics of most water venues in this area of the country but we don’t stock deep enough to feel pressure to have to sell you what we got to get rid of. We have access to most all major brands and take care of you unique desires, well, uniquely.
Also, St Simons Island, GA has become an important center of activity for us. Such activities include: beach rentals, wave riding lessons, excursions and touring for groups and individuals from a team of skilled paddlers based right in the heart of the Golden Isles, St. Simons, GA. Our team of instructors/riders stay on or in the water there more than the dolphins. We teach all skill levels and our team will see to it that you have the right gear and that you are in a safe and enjoyable environment.
Whitecap SUP is a proud member of the Golden Isles Chamber of Commerce
Augusta, GA 706-833-9463 |
Golden Isles 912-222-0673 |
Lake Murray/Columbia, SC 803-665-2764 |
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Below are the charities Whitecap SUP proudy supports |
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| Surf Riders | Wounded Warriors | Savannah River Keepers | CIS of Glynn | Music for Marc | |
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